My EASY FLOWER
My Easy Flower
A Fresh Ecological Perspective: the Sustainable REBRANDING of a Geneva Florist
Website | Social Media Advertising | Graphic Design
Context
AND goals
COMPANY MyEasyFlower
INDUSTRY Fleurist
LOCATION Geneva, Switzerland
MyEasyFlower is a company specializing in the monthly rental of reusable artificial plants and flowers, primarily serving businesses.
Eager to expand its offerings, the company wanted to launch a new line of bouquets and plants, this time for online sale to individual customers.
It also aimed for a rebranding to strengthen its image as an eco-friendly company and refresh its communication strategy.
Context
AND goals
COMPANY MyEasyFlower
INDUSTRY Fleurist
LOCATION Geneva, Switzerland
MyEasyFlower is a company specializing in the monthly rental of reusable artificial plants and flowers, primarily serving businesses.
Eager to expand its offerings, the company wanted to launch a new line of bouquets and plants, this time for online sale to individual customers.
It also aimed for a rebranding to strengthen its image as an eco-friendly company and refresh its communication strategy.
CHALLENGES
MyEasyFlower’s previous website did not provide a user-friendly experience, making it difficult for consumers to find useful information. Additionally, it didn’t effectively communicate the company’s sustainable values. The main challenge, however, was to align the use of artificial plants made from synthetic materials with a sustainable brand image.
CHALLENGEs
MyEasyFlower’s previous website did not provide a user-friendly experience, making it difficult for consumers to find useful information. Additionally, it didn’t effectively communicate the company’s sustainable values. The main challenge, however, was to align the use of artificial plants made from synthetic materials with a sustainable brand image.
SOLUTION
Website revamp
With the information provided by MyEasyFlower regarding their values, eco-friendly initiatives, and sustainable, innovative, and technological processes, we completely redesigned their website, developing compelling storytelling and impactful visual communication around these elements.
To further enhance the brand’s reputation, we developed and added customer video testimonials as social proof. The site now clearly highlights the positive environmental impact of MyEasyFlower’s service. The pages are structured to make information easily accessible, with clear visuals and well-defined spaces, offering an intuitive and enjoyable navigation experience.
Slide the arrow to see the before/after
SOLUTION
Website revamp
With the information provided by MyEasyFlower regarding their values, eco-friendly initiatives, and sustainable, innovative, and technological processes, we completely redesigned their website, developing compelling storytelling and impactful visual communication around these elements.
To further enhance the brand’s reputation, we developed and added customer video testimonials as social proof. The site now clearly highlights the positive environmental impact of MyEasyFlower’s service. The pages are structured to make information easily accessible, with clear visuals and well-defined spaces, offering an intuitive and enjoyable navigation experience.
Slide the arrow to see the before/after
We chose an elegant and sleek design. The dark green tones evoke nature and serenity, while the touches of white and beige add a sense of purity and sophistication. The high-definition images faithfully represent their products, highlighting their beauty and quality, and inspiring confidence in customers, thus facilitating the purchase of eternal flowers on their website.
We chose an elegant and sleek design. The dark green tones evoke nature and serenity, while the touches of white and beige add a sense of purity and sophistication. The high-definition images faithfully represent their products, highlighting their beauty and quality, and inspiring confidence in customers, thus facilitating the purchase of eternal flowers on their website.
SOCIAL MEDIA ADVERTISING
To drive traffic to MyEasyFlower’s new e-commerce site, we created impactful online ads. Designed to evoke emotion, these ads convey powerful messages that encourage reflection on individual ecological responsibility. They invite users to explore the new products and to choose decor that is both affordable and sustainable.
DESIGNING LABELS AND FLYERS
We designed labels to go with bouquets ordered online and delivered to customers’ homes. These labels not only allow us to thank the customers, but also subtly and effectively promote the rental range through a QR code that directs to the page of their rental collection.
SOCIAL MEDIA ADVERTISING
To drive traffic to MyEasyFlower’s new e-commerce site, we created impactful online ads. Designed to evoke emotion, these ads convey powerful messages that encourage reflection on individual ecological responsibility. They invite users to explore the new products and to choose decor that is both affordable and sustainable.
DESIGNING LABELS AND FLYER
We designed labels to go with bouquets ordered online and delivered to customers’ homes. These labels not only allow us to thank the customers, but also subtly and effectively promote the rental range through a QR code that directs to the page of their rental collection.
The flyers and illustrations we created for MyEasyFlower highlight the benefits of their cyclical products, showing the lifecycle of plants and flowers that are reused without creating waste, thereby contributing to environmental sustainability.
The flyers and illustrations we created for MyEasyFlower highlight the benefits of their cyclical products, showing the lifecycle of plants and flowers that are reused without creating waste, thereby contributing to environmental sustainability.
A rebranding that transforms AND strengthens your image!
A REBRANDING THAT TRANSFORMS AND STRENGTHENS YOUR IMAGE!
