ROLLERS
MINI-GOLF BAR
ROLLERS
MINI-GOLF BAR
How we increased engagement and online bookings through effective marketing strategies for Rollers.
Website optimization | Social media | Photoshoting | Graphic design
They exceeded expectations!
“The team’s attention to detail and creativity brought our brand to life. From the website improvements (visual enhancements and simplified client interaction) to the engaging social media posts, they showcased our unique offerings in the most captivating way.
Their strategic and client-centric approach resulted in increased online visibility and a significant boost in customer engagement.”
Gareth Rigby | Owner.
They exceeded expectations!
“The team’s attention to detail and creativity brought our brand to life. From the website improvements (visual enhancements and simplified client interaction) to the engaging social media posts, they showcased our unique offerings in the most captivating way.
Their strategic and client-centric approach resulted in increased online visibility and a significant boost in customer engagement.”
Gareth Rigby | Owner.
Context
and goals
COMPANY Rollers Mini-Golf Bar
INDUSTRY Entertainment
LOCATION Geneva, Switzerland
Our client, Rollers, a well-known entertainment venue offering mini-golf activities, approached us with the objective of boosting their online visibility, enhancing customer engagement, driving more physical visits to their venue, and, most importantly, increasing bookings through their website.
Due to the absence of an optimized website, they faced a multitude of phone calls from people attempting to make reservations online but struggling to find the necessary information. As a result, they were losing potential clients and wasting valuable time dealing with phone bookings.
Context
and goals
COMPANY Rollers Mini-Golf Bar
INDUSTRY Entertainment
LOCATION Geneva, Switzerland
Our client, Rollers, a well-known entertainment venue offering mini-golf activities, approached us with the objective of boosting their online visibility, enhancing customer engagement, driving more physical visits to their venue, and, most importantly, increasing bookings through their website. Due to the absence of an optimized website, they faced a multitude of phone calls from people attempting to make reservations online but struggling to find the necessary information. As a result, they were losing potential clients and wasting valuable time dealing with phone bookings.
Challenges
Increase foot traffic to the mini-golf bar during off-peak hours.
The current website system in place offered limited flexibility for making necessary improvements.
A comprehensive solution was needed to make online bookings easier for costumers, appeal to a broader audience, and capitalize on business opportunities during quieter times.
Challenges
Increase foot traffic to the mini-golf bar during off-peak hours.
The current website system in place offered limited flexibility for making
necessary improvements.
A comprehensive solution was needed to make
online bookings easier for costumers, appeal to a broader audience, and
capitalize on business opportunities during quieter times.
Solution
To tackle these challenges, our team have designed a specific approach consisting in three main pillars:
Engaging social media designs and photo-shooting
We created various visual designs and proceeded to a photoshoot to obtain attractive images to illustrate Rollers’ Instagram posts.
Solution
To tackle these challenges, our team have designed a specific approach consisting in three main pillars:
Engaging social media designs and photo-shooting
We created various visual designs and proceeded to a photoshoot to obtain attractive images to illustrate Rollers’ Instagram posts.
The idea was to capture the essence of the moment and transform poses into compelling visuals, showcasing the cast’s charisma and the unique essence of Rollers, “have fun and let the good times roll”.
Our work translates Rollers’ story into imagery, creating an emotional bond with its audience and establishing a visual identity that resonates long after the shoot.
The idea was to capture the essence of the moment and transform poses into compelling visuals, showcasing the cast’s charisma and the unique essence of Rollers, “have fun and let the good times roll”.
Our work translates Rollers’ story into imagery, creating an emotional bond with its audience and establishing a visual identity that resonates long after the shoot.
Click on the images to view the gallery.
Creation of eye-catching flyers
“Birthday Partee” and “Rollers’ weekly specials” flyers were designed to highlight Rollers’ unique offerings. By strategically promoting these specials through visually compelling posters, we aimed to attract and engage a wider audience during quieter periods, effectively boosting foot traffic and fostering a loyal customer base.
Click on the image to see other flyers.
Website Optimization
We revamped some sections of Rollers’ website to improve user experience and conversion rates. We restructured the menu and included a prominent “Book Now” button in the first banner. The “Group Packages” section was also reorganized for improved readability and understanding.
Additionally, we created dedicated sections for media coverage and customer testimonials, thus reinforcing their public credibility through social proof.
results
The combination of improved online visibility, eye-catching images and designs, and a user-friendly website led to a remarkable increase in bookings for Rollers’ activities along with booking of special events during off-peak hours. The optimized website successfully boosted online bookings in 25%, eliminating the need for telephone reservations and saving valuable time for both clients and Rollers team.
The social media content drove more customer interaction, attracting attention to Rollers’ account. In just six months, they achieved an impressive 30% growth in followers through organic means.
Note: the mentioned results were successfully achieved and endorsed by the client, affirming their utmost satisfaction.
Creation of eye-catching flyers
“Birthday Partee” and “Rollers’ weekly specials” flyers were designed to highlight Rollers’ unique offerings. By strategically promoting these specials through visually compelling posters, we aimed to attract and engage a wider audience during quieter periods, effectively boosting foot traffic and fostering a loyal customer base.
Click on the arrows to see other flyers.
Website Optimization
We revamped some sections of Rollers’ website to improve user experience and conversion rates. We restructured the menu and included a prominent “Book Now” button in the first banner. The “Group Packages” section was also reorganized for improved readability and understanding.
Additionally, we created dedicated sections for media coverage and customer testimonials, thus reinforcing their public credibility through social proof.
results
The combination of improved online visibility, eye-catching images and designs, and a user-friendly website led to a remarkable increase in bookings for Rollers’ activities along with booking of special events during off-peak hours. The optimized website successfully boosted online bookings in 25%, eliminating the need for telephone reservations and saving valuable time for both clients and Rollers team.
The social media content drove more customer interaction, attracting attention to Rollers’ account. In just six months, they achieved an impressive 30% growth in followers through organic means.
Note: the mentioned results were successfully achieved and endorsed by the client, affirming their utmost
satisfaction.
Ready to elevate your
business to new heights?
Let us be your partner on the road to success!
Ready to elevate your business to new heights?
Let us be your partner on the road to success!
