SOLACE FITNESS
SOLACE
FITNESS
How we tripleD the gym’s membership
while increasing its Instagram follower
count by 163%
Event promotion | Paid Ads | Social media content creation
Context
and goals
INDUSTRY Fitness and health
LOCATION Carouge, Switzerland
Context
and goals
COMPANY Solace Fitness
INDUSTRY Fitness and health
LOCATION Carouge, Switzerland
Solace Fitness is a gym situated in Carouge, Geneva. After rebranding his business, the client aimed to strategically position the company and introduce an innovative fitness approach within the city. He wanted to inaugurate their new facility in 2021, with the end goal of reaching full membership capacity by the end of 2022.
Challenges
Low foot traffic and distance from the city center.
Establish a unique brand identity in a highly competitive niche.
Covid pandemic.
Integrate to the fitness world, the client’s idea of using an astronaut
to symbolize resilience, uniqueness and pushing boundaries – Solace
as “a new generation of fitness”.
Challenges
Low foot traffic and distance from the city center.
Establish a unique brand identity in a highly competitive niche.
Covid pandemic.
Integrate to the fitness world, the client’s idea of using an astronaut
to symbolize resilience, uniqueness and pushing boundaries – Solace
as “a new generation of fitness”.
solution
We developed a comprehensive and robust marketing strategy that consisted of two phases: the launch phase and ongoing post launch services.
During the launch phase, we assisted the client in developing an effective gym launch strategy. This involved organizing a special weekend event, beginning with a private party on Friday night, followed by an Open day on Saturday afternoon.
Video invitation and influencer marketing
To promote the private party, we created a brief video serving as a virtual invitation for business partners and potential clients. We also carefully chose and hired four local influencers to boost Solace’s social media visibility.
solution
We developed a comprehensive and robust marketing strategy that consisted of two phases: the launch phase and ongoing post launch services.
During the launch phase, we assisted the client in developing an effective gym launch strategy. This involved organizing a special weekend event, beginning with a private party on Friday night, followed by an Open day on Saturday afternoon.
Video invitation and influencer marketing
To promote the private party, we created a brief video serving as a virtual invitation for business partners and potential clients. We also carefully chose and hired four local influencers to boost Solace’s social media visibility.
Social media advertising
To promote the Open day, we ran ads on Facebook and Instagram. The idea was to reach a broader audience and to encourage potential customers to try the gym for free and offer a discount coupon to motivate them to subscribe for the year.
During the post launch phase, our ongoing partnership with Solace involved maintaining and expanding their membership base. We created a lead generation strategy that included the following services.
Content creation for social media
Our primary focus was on Instagram, where we conducted a market study of key competitors and created compelling and appealing content. This content included testimonials, fitness tips, and ‘a day in the life’ posts, all tailored to the specific audience.
Paid campaigns
In addition to the above efforts, we also developed a variety of online advertisements, including traffic, awareness, and conversion campaigns, all featured on Facebook and Instagram.
Graphic design
We designed graphics to promote Solace’s summer events, incorporating new colors such as pink and blue hues to evoke warmth and fun, appealing to those in search of refreshing experience.
We also modified the client’s logo during key events such as Pink October and Blue November, demonstrating brand adaptability and support for vital causes while reinforcing audience connections.
Social media advertising
To promote the Open day, we ran ads on Facebook and Instagram. The idea was to reach a broader audience and to encourage potential customers to try the gym for free and offer a discount coupon to motivate them to subscribe for the year.
During the post launch phase, our ongoing partnership with Solace involved maintaining and expanding their membership base. We created a lead generation strategy that included the following services.
Content creation for social media
Our primary focus was on Instagram, where we conducted a market study of key competitors and created compelling and appealing content. This content included testimonials, fitness tips, and ‘a day in the life’ posts, all tailored to the specific audience.
Paid campaigns
In addition to the above efforts, we also developed a variety of online advertisements, including traffic, awareness, and conversion campaigns, all featured on Facebook and Instagram.
Graphic design
We designed graphics to promote Solace’s summer events, incorporating new colors such as pink and blue hues to evoke warmth and fun, appealing to those in search of refreshing experience.
We also modified the client’s logo during key events such as Pink October and Blue November, demonstrating brand adaptability and support for vital causes while reinforcing audience connections.
results
The client was very satisfied as the room reached its maximum capacity during the launch weekend, generating excellent leads.
During the launch event, our influencers’ content reached 2,000 unique accounts. With 267 story reactions, they achieved an impressive 13.35% engagement rate, indicating content resonance and great audience interaction with SOLACE Fitness.
The content created, particularly the testimonials and the “a day in the life” videos, generated significant engagement with the audience, resulting in more than 40,000 video views. We were steadily establishing trust and credibility for Solace by providing social proof.
Click on the images below to view the videos!
When it comes to advertising on Facebook and Instagram, if we consider the Black Friday campaign from 2021 as an example, it delivered a ROI of 31x in just 7 days, resulting in a substantial increase in membership, brand awareness, and website traffic for SOLACE during this specific period.
results
The client was very satisfied as the room reached its maximum capacity during the launch weekend, generating excellent leads.
During the launch event, our influencers’ content reached 2,000 unique accounts. With 267 story reactions, they achieved an impressive 13.35% engagement rate, indicating content resonance and great audience interaction with SOLACE Fitness.
The content created, particularly the testimonials and the “a day in the life” videos, generated significant engagement with the audience, resulting in more than 40,000 video views. We were steadily establishing trust and credibility for Solace by providing social proof.
Click on the images below to view the videos!
When it comes to advertising on Facebook and Instagram, if we consider the Black Friday campaign from 2021 as an example, it delivered a ROI of 31x in just 7 days, resulting in a substantial increase in membership, brand awareness, and website traffic for SOLACE during this specific period.
In conclusion, our marketing efforts at the end of 2021 and the beginning of 2022 have increased Solace’s Instagram follower count by 162.5% and attracted over 90 new memberships in approximately 5 months!
In conclusion, our marketing efforts at the end of 2021 and the beginning of 2022 have increased Solace’s Instagram follower count by 162.5% and attracted over 90 new memberships in approximately 5 months!
UNLOCK YOUR BUSINESS’S
FULL POTENTIAL
Let us help you drive growth and connect with more clients!
UNLOCK YOUR BUSINESS’S
FULL POTENTIAL
Let us help you drive growth and connect with more clients!
